The fight for second place in the live streaming space – after Twitch – just got a lot more fun. In fact, Facebook managed to overtake YouTube in terms of views and streamers in the last quarter.
From July to September 2021, StreamLabs reports that 17.1 million streaming hours were spent on Facebook Gaming, more than double that of YouTube Gaming Live in the same period. From the viewer side, it was closer: Facebook Gaming watched 1.29 billion hours compared to 1.13 billion hours of YouTube Gaming Live.
Traditionally, YouTube has been known for pre-recorded content, but it is becoming more and more competitive with Twitch as it tries to lure popular creators onto its platform. TimTheTatman and DrLupo were mentioned in the report, and this is a strategy that Microsoft has tried out earlier with Mixer. Names like Shroud and Ninja weren’t enough to save Mixer, however, as the service directed users to Facebook Gaming after it closed.
One of the largest Facebook Gaming user bases is the international community. Only one of the 10 channels with the most watch hours is predominantly in English. The top 10 channels accounted for a whopping 4% of all Facebook Gaming watch time; that’s 49 million hours.