Phil Spencer wants to restore Activision Blizzard’s status as a company associated with the word “quality”


The news that Microsoft is acquiring Activision Blizzard for $70 billion is undoubtedly the biggest news in recent years for the gaming industry. But what does this mean for the future of the company?

Speaking with Stephen Totilo, editor of Axios Gaming, Phil Spencer spoke a little about his future plans for Activision Blizzard and the company’s games. According to Spencer, Blizzard was once known for its level of quality, so much so that it was compared to Pixar. Now his goal is to bring back the brilliance of the past that the studio had.

You and I grew up at a time when Blizzard was almost as synonymous as Pixar when it came to quality. That’s what I’m aiming for for these brands to evolve, and I’d love to be able to work with creative teams to make that possible.

To achieve this goal, according to him, the main thing is to create quality games that everyone will want to play.

As a platform, I think we can do a lot for this. The quality of workmanship is what matters most, and there should be no doubt about it…

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