Developer Dontnod hopes that players will use the money they might have spent on Tell Me Why to directly support the trans and queer communities directly instead.
The episodic adventure game Tell Me Why is available free of charge on Xbox, Windows 10, and Steam throughout June to celebrate Pride Month, and developer Dontnod provides some guidelines for where players can instead spend money they might have spent playing Dontnod. – for more direct assistance to transgender and queer communities.
In a blog post, the developers explained the reasons why Tell Me Why became free.
“Our intention to make Tell Me Why free for June 2021 is to enable more people to access the game and encourage our players to spend their money in places that will directly affect the transgender and queer communities,” the message says.
The developers continue to list a number of ways players can support the LGBTQIA + communities, ranging from donating to charities, helping transgender or queer people in need directly, or financially supporting games and interactive fiction from trans and queer creators. Dontnod points out that even for those unable to fundraise, they can still advocate for the rights of transsexuals and queers by promoting the work of trans and queer creators and learning about the contributions of LGBTQ + people throughout world history.
One of the main characters in Tell Me Why, Tyler Ronan, is a transgender voiced by trans actor August Black. The game was the first major game to feature a main playable trans character. Dontnod worked closely with media group LGBTQIA + GLAAD to ensure that the game’s portrayal of trans and queer characters is respectful and authentic.