The retailer posted a warning on its PS5 shelves: “Microsoft has bought Activision!”


The French retailer has posted a warning on its PlayStation 5 section, telling potential buyers they may want to reconsider their purchase due to Microsoft’s acquisition of Activision Blizzard.

According to Twitter user HazzadorGamin, French supermarket chain Cora posted an ad on its shelves that reads:

Notice to gamers, Microsoft has bought Activision! Choose your car carefully (Call of Duty).

Cora has over 60 stores in France and 20 more in Romania, Belgium and Luxembourg.

While it’s not clear if Cora’s notice is widespread, it does represent another potential example of the wide-ranging impact of the biggest acquisition in the gaming industry’s history.

Activision creates some of the most successful PlayStation games in the Call of Duty series. The series became the first (Vanguard) and third (Black Ops Cold War) best-selling PlayStation titles in the US last year, according to NPD.

While the future of the series on PS5 and PS4 was initially in doubt following the acquisition announcement, early reports from Microsoft seem to be positive for the rival platform’s holder. Microsoft’s CEO of Games eventually confirmed his intention to keep Call of Duty on PlayStation platforms once Microsoft completes its acquisition of Activision Blizzard.

According to Bloomberg sources familiar with the publisher’s plans, Activision Blizzard intends to release at least three of the next Call of Duty games for PlayStation consoles. It’s said to be Modern Warfare 2 from Infinity Ward later this year, a new game from Black Ops developer Treyarch next year, and Warzone 2 also scheduled for release in 2023.

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